Shopify is better than any platform we’ve played with, and we’ve played with them all.

Jonathon bayme

The Shopify App Business is a collection of free and paid plugins that extend the capabilities of your online store. Shopify is one of the most prominent e-commerce systems in the world, accounting for about 20% of the market. The reason is obvious: it is extremely simple to start an e-commerce site on Shopify. It is the greatest option for e-commerce stores that sell goods or services. It has simple investments and payouts. One of the most crucial considerations is speed. As a Shopify merchant, you’ll frequently hear two words that can make or break your entire store: “Site Speed”

“Shopify has over 2 million active users.”


In this section, we’ll go through some of the factors that can help your Shopify store run faster. 

1. Streamline your Shopify store with Google tag manager

Google tag manager loads all of the external tags that your Shopify theme utilizes in one request rather than seventeen. It also loads Javascript files so that they don’t force other elements of the page to wait for them to finish.
“Airbnb increased their site speed by 8% after they used Google tag manager”

2. Remove the extra things from your page

It is well known that more data will cause slow speed. Then, the first thing we do is that we check our visitors’ experience and determine the things users focus on. It is known that half of the home page remains unread. Typical customers ignore 50% of the home page. Then why should we risk losing customers for the sake of the content users don’t intend to see.

3. Upgrade your hosting plan 

Upgrading to a better Shopify plan can help you get faster. Maybe all you need is to upgrade your hosting plan. it can potentially halve your loading time. With a small upgrade, there will be no need left to worry about on a busy day.

4. Accelerated mobile pages 

AMP is an open standard framework developed for publishers or developers to build fast-loading web pages on mobile devices. As previously stated, more than half of shoppers use smartphones to make purchases, thus it is critical that your site is mobile-friendly and loads rapidly. This difficulty can be remedied by using Accelerated Mobile Pages (AMP), which allow users to view your website rapidly on mobile devices.

5. Compress your photographs 

People usually skip photo loading. They do not wait for pictures to load and they do scroll down. Sometimes images are so huge and they take much time to load which is very risky for our patients.

Then, what should we do? We should better compress our images, than risk losing our customers. you can use Shopify tools to do it, or you can do it on your website online. (Shopify automatically delivers WebP, which offers higher compression for web images.) Shopify suggests a product photo with a resolution of 2048 * 2048 pixels. If your image is larger than that, it will slow down your site.

6. Host your video on external server

Video will definitely cause your page to be heavily loaded. It will definitely slow your page speed. To avoid this issue there is a technique. You can keep your server free and keep your site at top by using external platforms like Youtube to host videos.

7. Minifying assets

Codes can be scary to mess with. While CSS (the code that governs the aesthetic of your Shopify store) and JavaScript (the code that controls the operation of your Shopify site) are necessary to run your online store, their sizes can be a strain. So, to address this issue, there is a solution known as “minification,” which can lower your file sizes without affecting the codes.

Minification deletes the extra white space in code. Our computer does not need white space to read code. It is only for humans. Then, take advantage of this and remove the extra space using the process “minification”.

8. Remove unneeded Shopify apps

Apps are good to use but there is no need to upload apps which are of no use. Shopify apps might slow down your store’s loading time. Remove Shopify app files if you’ve previously deleted them.

9. Load just visible images

How will you react if a visitor views a website and something at the bottom becomes stuck? Disappointment! To address this issue, a technique known as lazy loading is used, which compels your store to load only the visible elements of the page instantly. It works by first loading a low-quality image.

10. Use hero-layouts instead of carousels

Carousels seem fantastic for displaying multiple images, but they are slow, causing your site to load slowly. Your customers aren’t interested in carousels, so why not utilize hero-layout, which is a better and faster alternative?

11. Preload web fonts

When the browser needs fonts, the font will already be downloaded, slowing downloading and preventing the browser from downloading the font.

12. Update your Shopify theme

Make sure to update your Shopify theme because outdated themes may have obsolete JS libraries and methods, which can have a significant impact on speed. Use a light Shopify theme.

13. Third-party files

You can decrease the number of third-party apps.

14. Test your theme

For better performance you should test your theme for every device. This is easy to do with Google chrome.

Use Free Tools to test the Speed

A free tool for benchmarking the load speed of your Shopify store. These tools provides a quick snapshot of your store’s performance.

Gtmatrix – Link

Pagespeed Insight – Link


Some developers may believe that they have little control over how swiftly or slowly your website operates for your users. Well! That is not correct. There are many aspects of your website that may be customized, such as the theme and apps. It has an impact on your website’s performance, interactions, and so on. It may have an impact on your sales, search engine rankings, and quality scores.

Performance- The success of any online service is also determined by its performance. High-performing sites outperform all others in terms of response. According to studies, bad performance might harm your firm. It might have a significant detrimental influence on your business objectives. For example, the BBC discovered that every additional second it took for their websites to load cost them 10% more users.

Discussion rates – Slow sites harm conversation rates, whereas quick sites have an increase in conversation rates. User experience – When it comes to user experience, speed is really important. According to a consumer study, when there is a delay in mobile speed, stress is activated. Furthermore, it is comparable to viewing a horror film and far superior to standing in line at a supermarket.

Users are forced to wait on slower connections, which will not lead to success.

Because mobile phones have limited power and memory, when sites ship a large amount of code, browsers must expend megabytes to download the code (mostly consumers prefer mobile phones).


 A Shopify site, like any other website, must be optimized for fast page load times. Users will be turned off by a slow Shopify site, and its trustworthiness will suffer as a result. The speed of a website influences the user’s first impression. Developers do their utmost to make a positive impression by including a plethora of features. According to studies, 47 percent of users will not wait more than 2 seconds for a web page to load.

Second, website speed has an impact on SEO ranks. Third, conversion rates are affected by speed.

The speed of your site has a significant impact on its SEO (search engine optimization) and bounce rates. Bounce rates are calculated by dividing the total number of page sessions on your website by the number of single-page sessions of zero seconds. It should be one’s number one priority.


“Sixty-four percent of Smartphone users expect a page to load in four seconds or less.

In addition, 47 percent of online customers want websites to load in two seconds or less.”

 A time lag might have a significant impact on your sales. Slow pages hinder organic rankings across all devices, according to search engine optimization (SEO) specialists.

To avoid the slow pace, use compressed images. Furthermore, high-resolution photos are typically larger files. Unwanted apps that can specifically slow down the speed should be removed. Implement Google’s AMP (accelerated mobile pages), which was intended to speed up the mobile web. Finally, you may use the SpeedLab to test the speed of your site.


Finally, consider yourself. How can you expect your users to wait for the page to load if you can’t? They would not, without a doubt, suffice. It is therefore mandatory to take care of your customers.