Pinterest is amazingly a major growth area for owners of e-commerce stores. A lot of businesses do not take Pinterest for e-commerce seriously, and here they make a huge mistake by not focusing on Pinterest.
Pinterest is now the third largest social network. Data reveals that users of Pinterest spend 50% more than competing websites, such as Instagram and Facebook.
It was go-to place for women to shop and pin the latest fashion, meal, décor when Pinterest was first launched back in 2010. Pinterest has less users than other social media networks and now its emerging as an e-commerce pioneer. It’s the second largest source of social media traffic for Shopify shops, for instance.
The majority users are still Women, 80% of them are Women. But now Pinterest is also a place for e-commerce companies to engage with their users and create more revenue for their business.
As explained earlier that Pinterest is amazingly a major growth area for owners of e-commerce stores. To give you a prove let’s have a look on these amazing facts.
- It has over 200 million monthly active users.
- A pin has a half-life of almost 30 days.
- Pins are a real strategy of “set it and forget it”
- You don’t even need a single Pinterest follower to make it work.
- A whopping 93% of Pinners uses Pinterest to schedule their purchases.
- The average order vale of Pinterest shopper is $50
- 2 million people post product pins each day.
Now, if you are ready to update your marketing plan to compete in your nice with other retailers, then focus on to find out how to use e-commerce with Pinterest.
Here are 7 effective ways to make it easier for your audience to find you and eventually build your company using Pinterest.
Create Pinterest Account
Here you go, the basic and very important step is to create your business Pinterest account.
Very basic right? So as now you have read all about Pinterest facts and figures and its emerging power so hurry up don’t delay in creating account.
Note: If you already have a account then you can skip this step. But still focus on some cool tips that I am dropping here for you to stick around.
While you are creating your business account, here are some creative and psychology tips and tricks to keep in mind for maximum success and reach.
1. Brand your profile
A well branded profile tells pinners that you are authentic and full-fledged company, open for business. The branded pin has following features:
- Uses same font style
- The brand name sits at the bottom of the pin. Do not place the logo in the bottom right corner as Pinterest icon is there.
- Use hashtag in the description.
A branded hashtag is essential for two reasons:
- It consistently communicates the name of your business and lists all your content when clicked.
- In other words, it entices the Pinners to follow you.
Pinterest sends more traffic than Facebook and Twitter combined.
2. Profile Picture
Using a high-quality photo of yourself as a profile picture instead of logo or grainy image will build trust and make it WAY easier for you to get into group boards,
3. Activate Rich Pins
Rich pins add your pins with additional details. Product pins are also available, which display the price of your items.
Using the Pinterest validation method to ensure that your site has the correct meta tags to set up your account for Rich Pins.
Adding Share Pins to your product
Keep it in mind, that customers learn about your product by spending time on your website. So, use this opportunity to encourage them to join you on Pinterest so that they can share your products with their network as customers click through your product page.
Follow the simple step, add pin button to appear on all of your product images.
They are taken to Pinterest when customers click on the page, where they can save and share the items they have found.
This strategy helps enhancing your exposure to a wider audience that otherwise would not have found you.
If your online store is hosted on WordPress, use widgets like the ones below to automatically add a Pin button to all your product pages.
Along with this, add a call to action (CTA) on your product pages to increase your reach. Call to action that says something along the lines of “See something you like but not quite ready to buy? No problem! Click the Pin button to save it on Pinterest.”
With your business account, use analytics to see which types of products get the most Pins and traffic on your Pinterest page. Then go one step further and share Promoted Pins on your page that include these products.
This will help boost sales on your website since 50% of users purchase products after seeing a Promoted Pin.
Add ‘Shop the Look’ Pins
In order to satisfy the changing needs of its users, Pinterest is continually evolving. The launch of Shop the Look Pins is one recent update. White dots appear on the photos when users click on Pins for fashion and home decor to show that the items can be bought on Pinterest:
There’s a large overlay that appears that allows users to zone in on the object in which they are interested. For example, when the user zeros in on the chair, similar chairs appear on the right for them to browse through:
98% of users buy things they see on Pinterest, but in order to do so they have to leave the site. Users will see a product that they like with Shop the Look pins, stay where they are and buy what they like without leaving Pinterest.
This seamless user interface speeds up the shopping process so consumers can comparison-shop in one location instead of visiting several websites to compare goods and prices.
Using the Pinterest Tagging Tool to build your Pins to get started with Shop the Look Pins. You simply tag each of your photos with links that take users to your product pages as you build new pins. You can use Curalate or Olapic to build Pins on a larger scale if you’re a larger e-commerce retailer.
Whichever route you select, even if they come from Shop the Look Pins, you still get the revenue from these transactions. When their order is ready to ship and distribute, only process purchases like you usually would and follow up with customers.
Keep in mind that Shop the Look Pins are particularly useful to users who want to build boards and revisit later pin material. Users may build boards, for example, that concentrate on gifts for their family or items for their home.
Use alternating content formats
Pinterest is basically a visual search engine that promotes new information. You must be strategic about how you post graphics, because there are millions of images to scroll through.
One way to do this is to change the type of pictures that you share. For example, users might start looking for ideas on clothes for an upcoming event, but based on their interests and previous searches, your domain quality, and pin quality, additional images appear that users want to explore more.
When they are different from the photos around them, your products have a greater chance of catching consumer interest.
Marketers claim that “Visual content for customer retention is essential.” For readers who have taken the time to read your post, visual content can promote better comprehension and reduce confusion. More than any other means of communication, visual content is simply more relaxing. Visual information is processed 60,000 times quicker by the brain than text.
To get more leads, move users through the sales funnel quicker, do something different than the competition, and categorize the type of content you’ll share on Pinterest. For example, you can share:
Blog posts to provide analysis users with more comprehensive knowledge to explore
Updates of products to illustrate new product launches
Videos to inform consumers how a feature performs
5. Share complementary Pins
Your Pinterest boards must be constantly updated, much like your product pages, or even your blog, to keep users coming back. However, the trick is to share more than just your own content and goods. This does not mean that you have to resort to posting the pins of your competitors but rather material that promotes or illustrates the value you and your goods provide.
In addition to making sales, pinning content outside the reach of your products tells your audience what’s important to you and what you appreciate. They’re more likely to buy anything if your values fit your audience.
Online retailer 6pm sells discounted merchandise through their online store. However, their Pinterest page also includes boards that highlight lifestyle topics that interest their audience:[Source: 6 pm]
They post about crafting, travel, and recipes, which are all topics that offer different types of value.
It seems like such a small thing to post outside your product reach, but 75% of clients choose to do business with companies that have the same principles and values as they do. To learn what’s important to them and make sure you share your thoughts and beliefs with them, get to know your audience by talking to them or surveying them.
6. Schedule pins.
Pinterest suggests once-a-day pinning. If you have made 30 pins, consider scheduling them for a month on a regular basis. Resources such as Hootsuite or the Pinterest-centric Tailwind app will support.
The trick is to periodically pin up to attract a wider audience. After you’ve been pinned consistently for a while, delve into the analytics and Audience Insights of your account. These Pinterest tools provide your audience and other useful metrics with information, such as common pins and when your viewers are online.
7. Write SEO optimized descriptions
Search engine optimization should be a part of your Pinterest for e-commerce strategy. Pinterest will send up to 7.53% of its traffic to your website when correctly used. While referral traffic from a site such as Facebook is down, Pinterest has seen more referral traffic growth than any other social network:
Do some analysis to find out what keywords the audience is searching for in order to create as much referral traffic as possible. Once you have a list, build a Pinterest keyword strategy that includes the types of images you are going to pin and the keywords you are going to use for each sort. For instance, if you sell tea online, use keywords that fit each form, such as iced tea and black tea, so that it is easier for individuals to find what they are looking for.
To find keywords, use tools like Google Keyword Planner or Ahrefs. You can even use the “Create an Ad” feature to find keywords used on Pinterest. Start by clicking the red cross at the top right corner of any page:
Click “Create ad” and select any Pin. Instead of actually creating an ad, use the “target audience” feature to find keywords that are already in use on the platform.
Study also and provide one or two hashtags within the descriptions of your Badge. This increases your Pins’ relevance ranking-the indicator of how close your Pins fit user search intent-and allows them to appear higher in the feed of your audience.
Future of Pinterest
Concluding all of the above strategies, Pinterest has only been around for nine short years and a huge amount of progress has already been seen. Because of the platform’s image-sharing nature, it is easier than ever for online retailers to get visibility and create more website traffic.
And because only so much data can be covered by your website, take advantage of the features Pinterest provides to build brand awareness.
Also, develop a Pinterest plan that involves appealing images shared in various formats to make Pinterest for commerce work for you. Pinterest can become a place where fresh leads find you when done right and use your boards to explore the value you offer.